Brands of all sizes and industries depend on email marketing as one of their cost-effective method
What is Email Marketing?
Email marketing is the act of causation an ad message, generally to a bunch of individuals, using email. In its broadest sense, each email sent to a client could be considered as email marketing.
Does Email Marketing Actually Work??
When people us why they need to use e-mail marketing , we’re tremendously speedy to reply with two easy words: Email works.
E-mail is one of the highest distribution channels amongst B2B and B2C organizations—possibly due to the fact it’s the nice way to nurture leads, with 31% of companies citing newsletters as their top-performing plan of action.
Email marketing is one of the most cost-effective ways to promote your business. It has been around for decades and it still remains one of the most popular methods of promoting a company’s products and services.
A study by Experian, the global information services company, found that email marketing is responsible for generating $44.6 billion in revenue every year. The study also noted that email marketing will generate more than $100 billion in revenue by 2020 and that it will surpass TV advertising as the most popular form of advertising in just a few years time.
Email marketing is not only an excellent way to promote your product or service but also to build customer loyalty and brand awareness.
Email additionally works due to the fact it’s familiar: Roughly four billion humans use e-mail worldwide—nearly double the quantity of Facebook users. But there’s more, due to the fact e mail is additionally a platform that permits for hyper-personalization and a extended attention journey.