The key role of the Digital Marketing Executive will be to assist in Search Engine Optimization and the planning, execution, and optimization of our online marketing efforts. He/ She should possess good communication and interpersonal skills. Must be outgoing and a go-getter with a zeal to work with startups and grow with the company.

EXPERIENCE: 1- 2 year
EXCELLENT COMMUNICATION AND VERBAL SKILLS ARE A MUST

PRINCIPLE RESPONSIBILITIES:

Must be an expert in Social Media Ads and PPC campaigns, Google Ads
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve the user experience
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight into online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors

KNOWLEDGE SKILLS AND EXPERIENCE:

Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, MedInsight, WebTrends etc.)
Analytical mindset and critical thinking
BSc/BA in marketing or relevant field