Performance Marketing vs Digital Marketing: What's the Difference?

Learn about the differences between Performance Marketing vs Digital Marketing  and how Bizzlytic’s expertise in performance marketing can help increase your ROI through targeted advertising efforts

Performance Marketing vs Digital: Unlock Your Marketing Success with the Right Approach


Performance Marketing vs Digital Marketing are two of the most talked-about buzzwords in the advertising industry. While both have their roots in digital advertising, they are quite different from each other in terms of their approach, goals, and measurement of success. Bizzlytic, a leading performance marketing agency, helps businesses to grow their ROIs by leveraging the power of performance marketing. In this blog, we will explore the key differences between performance marketing and digital marketing, and how Bizzlytic can help businesses in their journey.

Performance Marketing

Performance marketing is a results-driven advertising model that focuses on delivering measurable and tangible results. The main objective of performance marketing is to drive sales, leads, or any other desired outcome through online advertising. In performance marketing, advertisers pay only when a specific action is taken by the user, such as a purchase, sign-up, or download. This makes performance marketing a highly cost-effective advertising model, as the advertiser only pays for actual results, rather than for impressions or clicks.

Digital Marketing

Digital marketing, on the other hand, is a broader term that encompasses a wide range of online advertising efforts. Digital marketing can include anything from search engine optimization (SEO) and social media marketing to email marketing and display advertising. Unlike performance marketing, digital marketing does not necessarily focus on specific results or outcomes. Instead, digital marketing focuses on increasing brand awareness and building relationships with potential customers.

Key Differences

  1. Focus: Performance marketing focuses on driving specific results, such as sales or leads, while digital marketing focuses on increasing brand awareness and building relationships.
  2. Payment Model: Performance marketing operates on a pay-for-performance model, while digital marketing operates on a more traditional advertising model, where advertisers pay for impressions or clicks.
  3. Measurement of Success: Performance marketing success is measured by the number of conversions or specific actions taken by users, while digital marketing success is often measured by metrics such as website traffic, social media engagement, and brand awareness.

Why Choose Performance Marketing?

Performance marketing offers several benefits to businesses, including:

  1. Increased ROI: Performance marketing is a highly cost-effective advertising model, as advertisers only pay for actual results. This means that businesses can see a significant increase in their ROIs compared to traditional digital marketing efforts.
  2. Measurable Results: Performance marketing allows businesses to track and measure the success of their advertising efforts, making it easier to make data-driven decisions and optimize campaigns for better results.
  3. Better Targeting: Performance marketing allows advertisers to target specific audiences based on their behaviors and interests, leading to higher conversion rates and a better return on investment.

Why Bizzlytic?

Bizzlytic is a leading performance marketing agency that is known for ruthlessly increasing ROIs for businesses of all sizes. With a team of experts in performance marketing, Bizzlytic helps businesses to generate high-quality leads and sales through targeted advertising efforts. Whether you’re looking to increase your brand awareness or drive more sales, Bizzlytic has the expertise and experience to help you reach your goals.


In conclusion, performance marketing and digital marketing are two distinct and complementary advertising approaches that can help businesses to reach their goals. While digital marketing focuses on increasing brand awareness and building relationships, performance marketing focuses on delivering tangible results, such as sales or leads. If you’re looking to increase your ROIs and drive measurable results through online advertising, Bizzlytic can help. Contact us today to learn more about our performance marketing services and how we can help your business to thrive.

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