Case Study : Park Adventures Group Corp.
Park Adventures Group AS (PAG), was established in Norway in 2010. PAG operates entertainment venues that are location-based, such as water parks, theme lodging, and food and beverage operations, in North America, Central America and South America. PAG holds the IP rights to a brand concept that PAG has developed and is used at these venues.
Belinda Sousa COO and founder of Park Adventures Group Corp.
Park Adventures Group Corp. (PAG) is hire to Bizzlytic For a proof-of-concept campaign. A proof-of-concept campaign can be executed with a very limited budget. Bizzlytic To prove its effectiveness, we needed a mid-market solution that included attribution reporting.
Bizzlytic Multiple solutions were used to execute the campaign including Reveal Mobile’s software VISIT Local and their own platform. They first identified their target market using their Social Intelligence & Behaviour Custom Insights, and Analytics solution. They established their baseline on income and age, as well their highest indexing target geographic.
They then looked at top indexing restaurants and brands with whom their target audience was most socially connected. They identified their target audience based on their intelligence, incorporating all the criteria, as people who frequent Subway, Taco Bell, and Oaklawn Racing Casino Resort.
Bizzlytic Created a targeted audience based on specific locations for the Oaklawn Racing casino Resort, Subways and Taco Bells in local markets. With their target audience in mind, Bizzlytic Created a unique audience based on location for the Oaklawn Racing casino Resort, Subways and Taco Bells in certain local markets.
The total audience created by VISIT Local was 27,856 They served that audience a total of 300,000. 150,000 through social media and 100,000 via digital display.
Visitors who were able to measure their audience PAG During the campaign, 1,832 people visited the project. Of these visitors, 234, or 12.77% of them, were exposed to advertising. The overall conversion rate for the audience was 6.58%.
Bizzlytic, it has proven to be a highly effective and quantifiable marketing solution that leads to repeat business.