Case Study :  BIRDI – Drone Business Manufacturer

Introduction

BIRDI is the leading drone platform that enables any business or government function to integrate and scale drones into their operations by providing an ‘end to end’ drone management platform. The BIRDI platform helps you manage your drone operations with full compliance, increased safety and at the lowest cost. The BIRDI platform simplifies drone integration by enabling any user to plan a flight, organise a pilot, manage data and gather insights. BIRDI was Establish in November 2016 .

Founder:

Sebastian Robertson is the co-founder and CEO of BIRDI.

How bizzlytic help BIRDI to boost marketing stretegy. 

Key Objectives

1.  Increase website traffic

2. Increase awareness about drone management

3. Create Awareness of Brand 

4. Help to Increase Auditions engagement

Solution

Extensive keyword research

Bizzlytic SEO specialists began with extensive keyword research based upon the drone, aviation and technology in order to optimize the performance awareness campaigns.

Paid Marketing

To help, we created optimized ad copy by keeping an eye on keywords and Google Account Updates. BIRDI Spread awareness about its events.

Display Campaign & Mobile Campaign

Paid display campaigns were created in order to increase ads visibility and take advantage of the Google Display Network (GDN).

For accounts with strong mobile search performance, a separate campaign was run for mobile only.

We are proud of our results

Traffic improvement

The number of clicks increased by 219%

CTR improvement

CTR increase by 52%

By Bizzlytic, BIRDI able to raise awareness among 500,000 people in just 240 days.